Remote content creation: the new normal?
The health and social crisis has pushed content creators to reinvent themselves. New forms of content production that are more fluid, less expensive and make the most of the possibilities of remote work have emerged in recent months. Here are some explanations.
It is an understatement to say that the Covid-19 wave has had a profound impact on our lifestyles, leading to the adoption of new uses and new ways of working. With this crisis and the multiple quarantines imposed by the authorities, telecommuting has exploded its glass ceiling.
Changing life (at work)
The annual Malakoff Humanis Telework 2021 barometer (baromètre annuel Télétravail 2021) underlines that at the height of the crisis, the number of remote workers reached 41% of employees! While this figure has fallen back to 31% at the end of 2020, the number of days teleworked continues to be high with 3.6 days per week on average (compared to 1.6 days at the end of 2019). Capgemini’s latest report on the future of work highlights that nearly three out of ten French companies believe that more than 70% of their employees will telework, while nearly 30% of French employees expect to telework at least three days a week in the future. So teleworking is now part of our lives.
Telework means digitalization of our working manners: video chat tools (Zoom, Hang Out, Teams…) or online conferencing, massive adoption of real-time communication solutions like Slack. According to Capgemini, employee productivity has increased in 74% of French companies in the third quarter of 2020 thanks to reduced travel time, flexible working hours and the adoption of virtual collaborative tools.
Content production has entered a new dimension
After an initial slowdown, companies of all sizes and sectors quickly realized the value of continuing to produce engaging content to stay connected with their customers and communities. The government has also understood this, by offering a 500 euro check to help small and medium-sized businesses that had to close during the crisis to create their website.
It is not surprising that e-commerce in France shows an iron health. The Fevad (Federation of e-commerce and distance selling) tells us that sales on the Internet reached 112 billion euros in 2020 thanks to the accelerated digitalization of retail trade, an increase of 8.5% over one year. As we can guess, internet sales have kept many closed physical stores in business.
That said, it is not enough to put a website online to make it work. In an ultra-competitive world where products from all over the world are available in a handful of clicks, you have to make your customers and prospects want to buy by offering them impactful content. As a video creation studio, we keep reminding our clients that 90% of consumers say that videos help them make a purchase decision, that 7 out of 10 consumers prefer video to text to discover a product or service and that 64% of consumers are more likely to buy a product online after watching a video about it. The effectiveness of video content on the purchase decision is no longer in question!
Despite this, getting into video production can still scare some people, especially small and medium-sized businesses with a limited communication budget. But times have changed! And it’s not just about video. Formats that used to have a reputation for being overpriced have now become quite accessible thanks to new entrants that are revolutionizing the way content is produced.
The podcast boom
In the past, an advertiser wishing to create a radio show would have had to embark on a strange undertaking: renting a recording studio, recruiting specialists, setting up agendas… A real obstacle course, both in terms of budget and logistics. Today, nothing could be easier than recording a podcast remotely! The conditions: a good microphone, a recorder (the one on your smartphone can do the trick), a suitable room (not too big and without noise) and, above all, a quality internet connection. Many solutions have emerged that allow podcasters to express themselves without breaking the bank. Let’s mention SquadCast or Zencastr (which offers a free version).
The video boom
Video is not left out. It’s a basic trend that preceded the health crisis: with the same budget, advertisers need to multiply videos to distribute them in a targeted way on their different social networks. Hence the interest in filming oneself, with one’s phone, before using a simplified online editing solution, such as JustEdit.Studio, which allows to improve the quality of the videos produced thanks to easy-to-use functionalities (templates, translations and subtitles, transcript, typos and animations, royalty-free audiovisual resources…). This new way of doing things makes it easy to produce creative videos on the fly and for cheap. And it adapts to a wide variety of formats: tutorials, interviews, teasers, promotional offers, job offers or even real estate tours. The health crisis has proven it, remote work and video production are now a good match. The use of an online video creation platform allows all stakeholders in a project to edit, share and validate videos in real time. Moreover, a solution like JustEdit.Studio also allows its customers to have access to an international network of professionals at any time to boost the videos produced (editors, graphic designers, writers, creative directors…).
No doubt, content production has entered a new era, remotely and online. Are you part of it?