Video training for your employees: why does it work?

5 November 2021

In recent years, with the arrival of Covid, among other things, corporate training has seen a drastic evolution in the way it is implemented.
More and more, face-to-face training is being replaced by video, which has many advantages.

Video training: its importance

Video training allows you to:

  • offer content that is both easily personalised and customisable.
  • put all employees on the same level, with the same knowledge, which leads to better team cohesion.
  • save a lot of time. Once filmed and edited, these videos can be reused at will,
  • reduce costs.

In addition, video is a medium that facilitates learning. In fact, with text, our brain only memorises an average of 10% of the information presented, compared to 35% when interacting with images.
This figure increases further when text is combined with images, allowing us to memorise up to 65% of the information presented.

Beyond a simple training video, short formats are becoming more preferred than longer formats for several reasons:

  • short content helps with memorization,
  • it can be reviewed several times without taking up too much time.
  • this format also gives more freedom and autonomy to employees, who can train at any time, without it becoming a constraint in their schedule.

This “snackable” content is therefore a real option to consider when offering training to employees.

The benefits of video training are countless:

  • reduction of costs related to the hiring of training rooms,
  • identical training for all, which allows for much greater consistency for employees,
  • much more autonomous learning,
  • a format that can be consumed anywhere and at any time,
  • clear messages, and more.

In short, video training is an innovative, engaging and cost-effective system, which explains the growing interest that companies and employees are showing.

But what are the essential steps of a training video, and the ingredients of a successful training video?

Training video: how to do it?

We can identify 4 stages in its creation:

  • scripting,
  • storyboarding,
  • shooting and finally,
  • editing.

Scripting allows you to have a guiding thread throughout your video, and to stay on topic.
Storyboarding comes afterwards, and consists of identifying all the shots that will make up the video by representing them visually.
Then the shooting, where the video is made following the storyboard.
Finally, the editing, which brings all the elements together, integrates transitions, adds text and much more.
In order to make a comprehensive and quality training video, these different steps are essential.
Finally, for a successful video, it is generally best to use a concise format, and to keep it simple and natural.

A short video with clear, calm diction following the on-screen animations and descriptions will help employees feel more comfortable with the content, and therefore better able to assimilate it.

Video training: use cases

Video training has many use cases; whether it is for:

  • employee training on a variety of subjects (ethics training in companies, upgrading skills on different software, acquisition of new skills required, etc.),
  • accelerated onboarding (universal video for new employees, integration of the company’s values and practices, first integration missions, etc.),
  • or for other subjects, it is now more than necessary for companies to consider the option of video training.

After all, what better way than video training to build brand consistency among employees, global knowledge of values and ethical behaviours, clarify the decision-making hierarchy, and so on.

To conclude, video is the format that is growing and adapting to training. Agile, economical, coherent, this format has won over both companies and employees.
Filming is one thing, editing is another.
Without the need for technical skills, we recommend a simplified online editing solution, such as JustEdit.Studio.

JustEdit.Studio has designed a Training template, which allows you to edit your video in a few clicks, step by step.
You will also be able to improve the quality of your produced videos thanks to easy-to-use features (translations and subtitles, transcript, typos and animations, royalty-free audiovisual resources…). This new way of doing things makes it easy to produce creative videos on the fly and for very little money.

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