Why do SMBs have everything to gain from communicating on video?

24 December 2020

Contrary to popular belief, large companies do not have a monopoly on video! With the right strategy, Small and Medium Enterprises can make video an extremely effective tool to communicate, make themselves known and boost their sales.

A Cisco study suggests that video will account for nearly 82% of global data traffic on the Internet by 2022, with video traffic increasing 3.5 times between 2017 and 2022. In other words, we are witnessing a real revolution in the uses that SMEs would do well to embrace. Video is indeed an excellent tool for presenting their business or products. It is undoubtedly the most lively format. A perfect medium to convey the SME’s discourse in a convincing way and likely, in case of a health crisis, to replace the interactions that usually take place at the point of sale.

Video or efficiency bonus

To exist on the internet, you have to make an impression. And SMEs, faced with the omnipotence of large groups on the web, must be well aware of this. The use of video is their best asset: a recent study revealed that 80% of people remember videos seen online against only 20% for text information!

Logically, video also allows SMBs to strengthen their online presence and boost the attractiveness of their website. A survey conducted by Wistia has thus established that people spent 2.6 times more time on websites with videos than on those without. Cherry on the video? The natural improvement of SEO results.

In other words, integrating videos on the website of an SME can increase its online visibility and capture potential customers.
Last but not least, video production is also a powerful tool to get your social networks off the ground and get yourself known. Videos can attract attention, increase engagement, establish yourself as an industry expert, bring customer and employee testimonials to life… It’s not for nothing that YouTube is now the second largest search engine in the world.

Video production for all

That said, some SMEs are still reluctant to embark on video production. Their concerns? Tight budgets, a lack of time to produce the videos or a lack of network to find the professional they need. But that was before. Today, these obstacles are no longer there. The market has changed and new offerings like JustEdit.Studio allow SMBs to produce videos in quantity at extremely competitive rates with a simplified online editing solution that is easy to use. In addition to this, there are many features such as the choice of a template, the selection of colors and typos, subtitles and machine translations, access to a library of royalty-free media, as well as the ability to use the JustEdit Studio’s network of professionals to boost the videos. This makes video the master asset of small and medium sized businesses for online exposure.

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